30-Day Experiment Log
This log tracks your execution data across the 30-day experiment defined in your
First Move Planner.
Record entries at the end of each week, not each day.
Daily tracking creates noise. Weekly entries surface trends.
Evaluate patterns, not moments.
Failure Signals | Iteration Without Identity Damage | Building Quietly, Intentionally
Business model: _______
Start date: ___ | End date: _______
Hypothesis from First Move Planner:
Week 1
Date range:
Hours invested:
Actions taken:
Qualified exposure this week:
(How many qualified prospects, readers, or users saw the offer?)
Signal observed:
(Revenue, inquiries, engagement, or validated demand. If none, state that plainly.)
Energy level (1--10):
Did energy recover between sessions? Yes / No / Partially
Unexpected challenges:
Friction or resistance?
(Friction: discomfort decreasing with repetition. Resistance: discomfort compounding.)
Week 2
Date range:
Hours invested:
Actions taken:
Qualified exposure this week:
Signal observed:
Energy level (1--10):
Did energy recover between sessions? Yes / No / Partially
Unexpected challenges:
Friction or resistance?
Any adjustments made this week?
(Note which step of the Rational Adjustment Order was applied, if any.)
Week 3
Date range:
Hours invested:
Actions taken:
Qualified exposure this week:
Signal observed:
Energy level (1--10):
Did energy recover between sessions? Yes / No / Partially
Unexpected challenges:
Friction or resistance?
Any adjustments made this week?
Week 4
Date range:
Hours invested:
Actions taken:
Qualified exposure this week:
Signal observed:
Energy level (1--10):
Did energy recover between sessions? Yes / No / Partially
Unexpected challenges:
Friction or resistance?
Any adjustments made this week?
30-Day Review
Complete this section after Week 4 is logged. Do not fill it in early.
Total hours invested:
Total capital invested: $
Total qualified exposure across 30 days:
Original hypothesis:
What actually happened:
Signal Assessment
Success signal observed? Yes / No / Partial
Details:
Failure signal observed? Yes / No / Partial
Details:
Signal type:
(Mixed Signal / No Signal / Distorted Signal -- see Failure Signals page for definitions)
Constraint Assessment
Did execution stay within Hard Constraints? Yes / No
If No, which constraint was violated and when:
Was energy cost sustainable across all four weeks? Yes / No / Unclear
Friction vs. Resistance
Overall pattern across the four weeks:
Did discomfort decrease with repetition (friction), or compound over time (resistance)?
Assessment: Friction / Resistance / Mixed
Decision
Based on the 30 days of data:
- [ ] Continue -- signal is positive, model is operating within constraints. Plan next 90 days.
- [ ] Adjust -- signal is mixed, apply or continue the Rational Adjustment Order.
- [ ] Pivot -- structural failure confirmed. Return to Phase 2 with refined inputs.
- [ ] Stop -- model proved unsustainable. Eliminate and choose a different direction.
Rationale for this decision:
(State the structural reason. Not the emotional one.)
Next action:
Date for next review: ___
Return to First Move Planner
Return to Building Quietly, Intentionally